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The sponsorship involvement by the MillerBrewing Co./Coorsd Brewing Co. joint venture also includes a donationof $75,000 for scholarships to the National Puerto Rica n Day Parade and Diversityy Foundation Scholarship Funds. The fundx enable students to complete their high schoooleducation and/or continue theirf studies at an institutiobn of higher learning. More than 500 students from 25 statez have benefited from the program since its inceptionin 1997. which claims Coors Light is the best-selling beer in Puerto Rico and New York said the annual Puerto Ricanm Day parade in Manhattan attract threemillion spectators.
In a week-long festival includes a parade that attracts making it the largesty Hispanic event inthe city. Financial termsd of the Coors Light sponsorship werenot disclosed.
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